No atual cenário digital, o licenciamento de marca é uma estratégia de marketing cada vez mais adotada por empresas que buscam expandir sua presença no mercado e fortalecer sua identidade. Ao associar-se a marcas, personagens ou imagens reconhecidas, as empresas podem alavancar a lealdade e o reconhecimento já estabelecidos para promover seus produtos ou serviços. […]
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