O licenciamento de marcas tem se consolidado como uma das estratégias mais inteligentes para empresas que desejam crescer, inovar e entrar em novas categorias sem ampliar, na mesma proporção, seus riscos operacionais. Logo no primeiro olhar, fica claro que marcas fortes deixaram de atuar em apenas um segmento e passaram a ocupar diferentes espaços na […]
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