A decisão de compra não começa na prateleira, mas na mente. É ali que vivem as marcas fortes, aquelas que despertam desejo, identificação e memória. Por isso, entender que licenciamento começa na marca é o primeiro passo para construir estratégias realmente eficientes no mercado de produtos licenciados. Licenciamento começa na marca e no que ela […]
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