O mercado infantil é um dos segmentos mais promissores no licenciamento de marcas. Os personagens favoritos das crianças influenciam diretamente suas escolhas, desde brinquedos até material escolar. Mas o que torna esses produtos tão atrativos? Conexão emocional com os personagens Quando as crianças se identificam com um personagem, elas querem levá-lo para o seu dia […]
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