No dinâmico universo do mercado atual, marcas icônicas não surgem por acaso. Elas são o resultado de um cuidadoso planejamento, visão estratégica e uma conexão genuína com seu público. Contudo, além de serem reconhecidas por sua originalidade e relevância, muitas delas alcançam novos patamares através de um recurso poderoso: o licenciamento de produtos. O nascimento […]
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